What Sets
Us Apart?
Versus Media Group is a strategy-first team with decades of experience as admakers and political strategists building campaigns, recruiting and coaching candidates, and driving victories. We offer hands-on strategic guidance, messaging consulting, creative production, and media planning and buying for both linear and digital placements.
Versus Media Group is part of the Orchestra family, the first communications company built for the modern media landscape. Working with Versus means forging personalized, boutique partnerships coupled with the expertise of our innovative, creative team. We work with you to understand your fight and craft a winning strategy that optimizes the media you need to win.
Services
Creative
& Production
Our award-winning, in-house filmmakers, producers, cinematographers, and editors bring their best to telling your story, and we understand how the art impacts the message. How the ad makes voters feel is as important as what your ad says. And above all, your story and authenticity need to shine. We work with you to build a production process that communicates up front timelines, budgets, objectives, and—most importantly—your story.
Media
Planning
The world is changing quickly, and the way voters consume media is changing with it. Your race needs a tailored approach to break through in a media environment more fragmented than ever before. We know how, where, and what your voters are watching, and we design a strategy to reach them at the right time with the right message. We don’t just build media plans, we build winning campaigns.
Digital Buying
& Targeting
It’s more important than ever to diversify platforms to reach audiences in new, innovative ways. Whether it’s Streaming TV, YouTube, cross-device video, social media, podcasts, or influencer marketing, we have the expertise to turn engagement into action. With in-house data analytics and digital buying, we approach digital media planning by identifying your path to victory and finding the most effective mediums to reach voters with creative that is authentic to the audience and native to the platform experience.
Strategic
Guidance
With a deep background in campaigns, we’re more than media consultants. We’re expert strategists with decades of experience on campaigns. Versus Media Group is part of your team and in the trenches with you for general strategic advice, campaign management, communications support and media training, fundraising advice, and budgeting guidance—anything standing between you and victory.